Ray Fanning

Ray didn't just study franchising. He ran franchise companies. President of a retail franchise. VP of Operations for a service franchise. COO of an international restaurant group. He's seen how these systems actually work ... from the inside ... and what separates the ones that support their owners from the ones that don't. He's been consulting with FranChoice since 2001. He's guided candidates through 24 years of market shifts, brand evolutions, and hard conversations that most advisors won't have. Ray's approach is direct. He'll tell you what he sees. He'll challenge you when something doesn't line up. And he won't let you sign something he doesn't believe in.

Your First Call With a Franchisor

Ray Fanning, Picture of Terry Coker

Terry Coker, Picture of Franchise Insider

Franchise Insider: Jun 1, 2026, 12:27:50 AM

So, you’ve identified a franchise you’re interested in learning more about…

Process

Investigating A New Franchise And What To Expect

Ray Fanning, Picture of Terry Coker

Terry Coker, Picture of Franchise Insider

Franchise Insider: Jun 1, 2026, 12:25:51 AM

What can you expect when you’re investigating a new franchise?

Process

The Do's & Dont's On Discovery Day

Ray Fanning, Picture of Terry Coker

Terry Coker, Picture of Franchise Insider

Franchise Insider: Jun 1, 2026, 12:24:28 AM

Most of the time I have a list of “dos” that you should be following. DO ask as many questions as possible! DO be like a sponge and absorb as much as...

Process

What Happens After I Sign And Become A Franchisee?

Ray Fanning, Picture of Terry Coker

Terry Coker, Picture of Franchise Insider

Franchise Insider: Jun 1, 2026, 12:22:50 AM

Once you go through the informed decision process step-by-step, you’re at a perfect position to make the best decision.

Process

What Is The FDD and What Do I Do With It?

Ray Fanning, Picture of Terry Coker

Terry Coker, Picture of Franchise Insider

Franchise Insider: Jun 1, 2026, 12:21:25 AM

Evaluating a franchise opportunity involves several steps.

Process

The 4 Hidden Costs Of Franchise Investing

Ray Fanning, Picture of Terry Coker

Terry Coker, Picture of Franchise Insider

Franchise Insider: Jun 1, 2026, 12:19:57 AM

The Fine Print: The video on this page explains the “4 Hidden Costs” of investing in a franchise opportunity that every executive, business owner and...

Money

The 3 Known Costs Of Franchise Investing

Ray Fanning, Picture of Terry Coker

Terry Coker, Picture of Franchise Insider

Franchise Insider: Jun 1, 2026, 12:17:50 AM

The Fine Print: The video on this page explains the “3 Known Costs” of investing in a franchise opportunity that every executive, business owner and...

Money