Ray Fanning

Ray didn't just study franchising. He ran franchise companies. President of a retail franchise. VP of Operations for a service franchise. COO of an international restaurant group. He's seen how these systems actually work ... from the inside ... and what separates the ones that support their owners from the ones that don't. He's been consulting with FranChoice since 2001. He's guided candidates through 24 years of market shifts, brand evolutions, and hard conversations that most advisors won't have. Ray's approach is direct. He'll tell you what he sees. He'll challenge you when something doesn't line up. And he won't let you sign something he doesn't believe in.

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Multi-Unit Franchise Ownership

Picture of Ray Fanning Ray Fanning, Picture of Terry Coker Terry Coker, Picture of Franchise Insider Franchise Insider: Jun 1, 2026 12:44:10 AM

“I want to be a multi-unit owner – how many territories/locations should I invest in?”

Insight
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1 min read

Does One Size Fit All in Franchising To Become A Business Owner?

Picture of Ray Fanning Ray Fanning, Picture of Terry Coker Terry Coker, Picture of Franchise Insider Franchise Insider: Jun 1, 2026 12:40:50 AM

Insight
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1 min read

3 Layers Of Possibility In Franchise Ownership

Picture of Ray Fanning Ray Fanning, Picture of Terry Coker Terry Coker, Picture of Franchise Insider Franchise Insider: Jun 1, 2026 12:39:19 AM

Insight
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There-Are-3-Layers-Of-Possibility-In-Franchise-Ownership.jpg

1 min read

There Are 3 Layers Of Possibility In Franchise Ownership

Picture of Ray Fanning Ray Fanning, Picture of Terry Coker Terry Coker, Picture of Franchise Insider Franchise Insider: Jun 1, 2026 12:37:34 AM

Insight
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Helping You Evaluate Your Options

Picture of Ray Fanning Ray Fanning, Picture of Terry Coker Terry Coker, Picture of Franchise Insider Franchise Insider: Jun 1, 2026 12:34:05 AM

We’re not going to FIND you a job.

Process
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When Do I Get to Talk to the Current Franchisees?

Picture of Ray Fanning Ray Fanning, Picture of Terry Coker Terry Coker, Picture of Franchise Insider Franchise Insider: Jun 1, 2026 12:30:20 AM

Once you have spoken with the franchise & learned how the company works…

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Your First Call With a Franchisee

Picture of Ray Fanning Ray Fanning, Picture of Terry Coker Terry Coker, Picture of Franchise Insider Franchise Insider: Jun 1, 2026 12:29:18 AM

Evaluating potential franchises is all about making an INFORMED decision.

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Your-First-Call-With-a-Franchisor.jpg

Your First Call With a Franchisor

Picture of Ray Fanning Ray Fanning, Picture of Terry Coker Terry Coker, Picture of Franchise Insider Franchise Insider: Jun 1, 2026 12:27:50 AM

So, you’ve identified a franchise you’re interested in learning more about…

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Investigating A New Franchise And What To Expect

Picture of Ray Fanning Ray Fanning, Picture of Terry Coker Terry Coker, Picture of Franchise Insider Franchise Insider: Jun 1, 2026 12:25:51 AM

What can you expect when you’re investigating a new franchise?

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The Do's & Dont's On Discovery Day

Picture of Ray Fanning Ray Fanning, Picture of Terry Coker Terry Coker, Picture of Franchise Insider Franchise Insider: Jun 1, 2026 12:24:28 AM

Most of the time I have a list of “dos” that you should be following. DO ask as many questions as possible! DO be like a sponge and absorb as much as...

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