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The Saturday Franchise Insider Newsletter

Industry news, ownership insights, and the kind of straight-talk analysis you won't find in a Google search. Every other Saturday ... written for professionals who are thinking seriously about what comes next, not casually browsing options.

Meet The Franchise Insiders
Ray & Terry

Since 1994 we have coached, guided and mentored thousands of people who want to understand, explore and investigate franchise ownership.

By the way… Our services are always free!.
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Case Studies

Real professionals. Real decisions. Real outcomes.
Daniel Atkins
From “Too Many Options” to Confident Ownership ... Without Pressure

“I never felt like Terry was trying to sell me anything. I always felt like he was on my side ... and that made all the difference.” - Daniel Atkins
Grant & Mary Broussard

From “Pipe Dream Franchises” to a Proven, Family-Aligned Ownership Model

"Ray told me the tough truth ... and it saved us from the wrong franchise." - Grant & Mary Broussard

Chuck Holmes
From Corporate Tech Leader to Cybersecurity Franchise Owner

"For the first time in a long time, I feel like I'm building something for myself." - Chuck Holmes
Bryan Crosby
From Corporate Executive Transition to Scalable Franchise Ownership

"My ultimate goal was to figure out how we take ourselves to a different level financially." - Bryan Crosby
Brent & Leslie Hadley
From Career Uncertainty to Purpose-Driven Franchise Ownership

"This wasn't just about buying a business ... it was about choosing a future we could build together." - Brent & Leslie Hadley
Tyler & Ginna Van Zandt
From “Not Interested” to Owning 5 Territories in Raleigh-Durham

"We always felt like Ray wanted the best outcome for our family and future." - Tyler & Ginna Van Zandt
Karen Moore
She Explored Franchise Ownership … and Decided Not to Buy

"The process really works, and the goal isn't to push you into buying a franchise...it's to help you make a thoughtful, informed decision." - Karen Moore
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From Corporate Executive To Business Builder Again

"Without Terry, I definitely would have never found this opportunity. I found a business I’m genuinely excited about.”  - Brett Koedam

What Our Candidates Have To Say ...

Over 70 verified testimonials ... and those are just the ones we collected. Across every background, every outcome, and every stage of life ... the same three things keep showing up. No pressure. Felt guided. Made the right decision.
Mark-Mazur-headshot
The most important thing anyone can do who is going through this process of discovery, of resetting their life, of trying to start their own business, is to work with Terry Coker. I absolutely recommend Terry Coker.
Mark Mazur
★★★★★
Anita Ortega
Ray is the ultimate professional. He’s personable with a wealth of experience and knowledge in the franchise industry. He identifies franchises that fit the lifestyle and needs of his clients. As a new franchisee, he “held my hand throughout the entire process.’ He demonstrated his sincerity, attentiveness and always provided an array of solutions to any problem. If you are in search of a franchise, consider Ray Fanning.
Anita Ortega
★★★★★
Joel Ungar
When I realized it was time for an encore career, I called Terry. Best call I could have made. Terry took the time to interview me and ask me incredibly thoughtful questions about what I was looking for. When he presented a business idea to me, it just felt right from the start.
Joel Ungar
★★★★★
Cory Smith
After owning businesses in the past, and then returning to corporate America during an economic slowdown, I knew when the market was stable I would want to own a business again. My wife and I looked at several options and when we came to franchising and connected with Ray we knew we not only made the right choice, but we made a life-long friend as well.
Cory Smith
★★★★★
Lisa Mininni
I’ve referred people/clients to Terry who are thinking of starting a franchise business. Terry has demonstrated a high degree of professionalism and displays an incredible sense of follow up.
Lisa Mininni
★★★★★
Gwen Bauer
Thanks to Ray, Derrick and I found a direct mail franchise to invest in, UMS for Central Chicago. Ray was dedicated to helping us choose a business that fit our lifestyle, budget, and our skill sets. I would recommend Ray, he has a wealth of knowledge and experience to share with interested entrepreneurs.
Gwen Bauer
★★★★★