Terry Coker

Terry spent 25 years as an executive in the radio advertising industry ... working alongside small business owners, watching what made them succeed and what made them fail. After losing three corporate jobs in three years when Congress deregulated radio ownership, he had a moment of clarity: the corporate path wasn't as stable as it looked. A conversation with a friend who owned four franchise companies changed the direction of his career. He's been helping people navigate franchise ownership ever since ... first inside a franchise system, and for the last 16 years as an independent consultant with FranChoice. Terry doesn't sell you a franchise. He helps you figure out if you should own one.