That job recruiter is not going to call you back …

If you are ready to flip your “wages” for “Profits” … then perhaps it’s time for you to be the boss!

We created this guide to show you that you don’t have to keep applying for jobs, checking your email and waiting for the phone to ring … There is another way!

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To be clear … we are NOT Job Recruiters.

Mark Mazur
The most important thing anyone can do who is going through this process of discovery, of resetting their life, of trying to start their own business, is to work with Terry Coker.
Anita Ortega
Ray is the ultimate professional. He’s personable with a wealth of experience and knowledge in the franchise industry. He identifies franchises that fit the lifestyle and needs of his clients.
Eli Robinson
I’ve had the pleasure of working with Terry on a new project for the franchise industry that’s bound to make it easier for new franchisees to find their right concept.
Timothy Morella
Throughout my career, I have had the privilege of working with (unfortunately, very few) people who transcend not only their profession, but beyond. Ray is one of those people.
Lisa Mininni
I’ve referred people/clients to Terry who are thinking of starting a franchise business. Terry has demonstrated a high degree of professionalism and displays an incredible sense of follow up.
Barry Carpe
In the past year, Ray has been a great resource for me while I was researching and purchasing a franchise.


Since 1994 we have coached, guided and mentored thousands of people who want to understand, explore and investigate franchise ownership.

By the way… Our services are always free!.

Ray Fanning, CFE, is an expert in the fields of Franchise Development, Franchise Operations and Franchise Training. His franchise experience includes serving as the president of a retail franchise (Microplay Interactive), vice president and director of franchise operations at a service franchise (Case Handyman Services) and as the chief operating officer of an international casual food franchise (Levante Restaurant Group).

Today as an Independent Consultant with FranChoice, Ray enthusiastically brings his thorough understanding of the franchise industry to help others find their best opportunity.

Terry Coker has been a franchise executive since 2004 and he has helped thousands of individuals and couples with a “Can-Do-Spirit” explore their dreams of franchise ownership.

Terry held exec management roles for 25 years in the radio advertising industry before transitioning into entrepreneurial start-ups and small business ownership. With the experience and perspective of both an executive and an entrepreneur, today Terry focuses on identifying the right fit between and individuals researching franchise ownership and franchise companies searching for leadership, management and marketing talent.