Our advisory service is completely free to candidates. We are compensated by franchisors only when a candidate chooses to invest ... and only then. There is no cost to you at any stage of the process, no obligation to move forward, and no pressure to make a decision on anyone's timeline but your own.

That structure matters. Because we are only paid if you find the right fit and move forward, our incentives are completely aligned with yours. We have no financial reason to push you toward any specific opportunity ... or forward at all.

No. We work with a wide range of vetted franchise opportunities and have no quotas, preferred brands, or financial incentives tied to any specific franchisor. Our job is to match the right opportunity to you ... not the other way around.

In fact, we regularly guide candidates away from opportunities that don't fit. We've told people to walk away from deals, slow down when they were rushing, and in some cases, that franchise ownership wasn't the right move at all. That only happens when your outcome matters more than the transaction.

Most franchise brokers start with opportunities and work backward. We start with you ... your goals, lifestyle, financial picture, and the ownership model that actually fits ... and build forward from there. The process is designed to create clarity, not close a deal.

We also bring something most brokers can't. Between Terry and Ray, there are 50+ years of experience operating inside franchise systems at the executive level. That's not advisory experience from the outside. That's firsthand knowledge of how these businesses actually work once you own them.

That's a completely valid outcome ... and honestly, one we plan for. Not everyone who goes through this process ends up owning a franchise. Some candidates gain clarity that the timing isn't right. Others realize the model doesn't fit their lifestyle or goals. Both of those are wins.

Our only goal is to help you make the right decision. If that decision is to walk away, we'll support it the same way we'd support moving forward. Several of our strongest referral sources are people who went through this process and chose not to invest.

The short answer is it depends on the type of franchise you're exploring. Opportunities range from roughly $75,000 to $500,000+ in total investment, and a significant part of the strategy phase is understanding what investment range makes sense for your specific financial picture.

As a general starting point, most candidates we work with have $100,000 or more in available capital ... whether through savings, retirement funds, home equity, or SBA financing. If you're not sure where you stand, that's what the early conversations are designed to help you figure out.

Most candidates move from initial conversation to a final decision somewhere between three and nine months. That timeline varies depending on how quickly you move through the process, how many opportunities you want to explore, and how much time you have available to engage.

The process is designed to fit into a busy professional's life ... not take it over. Most of our candidates are working full-time while going through this. Clear structure and guided next steps mean you're never wondering what to do or wasting time on things that don't matter.

No. In fact, the majority of candidates we work with have never owned a business before. What matters far more is your professional background, leadership experience, and how you're wired to operate ... and most corporate professionals have more relevant skills than they realize.

A significant part of our process is helping you see how the skills you've built over your career translate directly into franchise ownership. Operations, team leadership, P&L responsibility, client relationships ... these are exactly the capabilities that drive success in the right franchise model.

The first call is a conversation, not a pitch. We want to understand your current situation, what's driving your interest in exploring this, and what you're hoping to figure out. You'll have time to ask questions and get a feel for how we work.

There is no obligation, no pressure to move forward, and nothing to prepare in advance. If it makes sense to continue, we'll outline exactly what the process looks like from there. If it doesn't, we'll tell you that too.