4.3 - Understanding Your “Total Project Cost 

The Franchise Owner Roadmap

The franchise fee is not what it costs to buy a franchise. In this video, Terry and Ray break down the full picture of what they call total project cost: the three elements every candidate needs to account for, which are the initial franchise fee, the hard capital required to start the business, and working capital for labor, marketing, and inventory. They also cover what candidates need to bring to the table: a minimum of $100,000 in liquidity, $250,000 in net worth, and a credit score of 650 or above. Going in undercapitalized is one of the most common reasons franchisees struggle, and this video exists to make sure that doesn't happen to you.