[Video Series 1] 

How To Hire ... Your Best Boss

The Franchise Owner Roadmap
1.1 - Business Builders
Franchise Owners are Business Builders…Are You ?

Before exploring any franchise, you need to understand yourself as a business owner. In this video, Ray and Terry introduce the Business Builder Profile, a 10-minute assessment that goes far deeper than a typical personality test. Unlike a Myers-Briggs or DiSC, this tool is built specifically for franchising. It evaluates your skills, aptitudes, and work style to help identify the business models that are the best match for you. Your results, 7 to 10 pages, are delivered directly to your inbox and become a key input in the Informed Decision Process.

1.2 - Impression
How To Make A Great 1st Impression With A Franchisor

First impressions matter, especially with a franchise company. This video introduces the Confidential Questionnaire, a two-purpose document that presents you to franchise companies in the best possible light and gives Terry and Ray the raw material for a deeper conversation about what you actually want from a business. The key instruction is simple but important: don't give two or three word answers. Elaborate. Give full, thoughtful responses. The more you put in, the more Terry and Ray can work with, and the stronger your first impression will be.

1.3 - Conversation
What Do You Really Want From Business Ownership?

Franchise research shouldn't start with business options. It should start with your life. In this video, Terry and Ray walk through the conversation they have with every candidate about how they want to live, work, and play. Using the Confidential Questionnaire as a starting point, this conversation goes deeper, uncovering what lifestyle flexibility actually means for you, how much time you want for recreation, and what a business that fits your life really looks like. The goal is simple: if you can design your ideal life, they can find a business to fit it. 

1.4 - Strategy
Let’s Talk About Your Franchise Ownership Strategy

Once Terry and Ray know how you want to live, work, and play, and what your skills and aptitudes look like, it's time to put it all into a written strategy. This video explains why that matters. Rather than jumping straight into options, the Informed Decision Process uses everything learned so far to build a working strategy on paper. That strategy becomes the filter for everything that follows. It's specific enough that you could hand it to your spouse and they'd say, "They actually know you." That's the benchmark, and it's the point where the investigation starts to get real. 

1.5 - Vision
Do You Have A Vision For Live, Work and Play?

You can't build the right business if you haven't thought about where you're headed. Inspired by IBM founder Thomas Watson's approach to long-term thinking, this video asks you to step back and get clear on your vision: what does your business look like when it's finished, and what does your life look like? Ray and Terry frame vision as a critical building block in the Informed Decision Process, sitting alongside your skills, lifestyle goals, and strategy. The clearer you can articulate where you're going, the better they can help you find something that gets you there. 

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