4.2 - The Four Quadrants of Franchising
The Franchise Owner Roadmap
When people ask Terry and Ray to give them examples of franchise types, they use a simple framework: a box divided into four quadrants. Upper left is simple retail. Upper right is sophisticated retail. Lower left is B2C service businesses. Lower right is B2B service businesses, a category most people don't even know exists in franchising. This video walks through each quadrant with real examples, giving candidates a practical mental map of the franchise landscape before diving into any specific options.
