3.4 - First: Target The Best Franchisees 

The Franchise Owner Roadmap

Once you have your franchisee directory, who do you call first? Terry and Ray's answer is clear: the top performers. Ask your franchise development executive for a list of the highest performers in the system and start there. Find out what good looks like. If the best operators in a system aren't happy or aren't following the franchisor's model, you have your answer and you don't need to make any more calls. This video also introduces a useful tactic: ask franchisees to rate on a scale of one to ten how closely they follow the system. The numbers tend to tell the whole story.