3.1 - A Unique Form of Due Diligence 

The Franchise Owner Roadmap

There is one part of the franchise investigation process that most people don't know about, and it's one of the most valuable. Unlike any job interview process, franchise candidates have access to a full directory of existing franchisees and can call any of them. In this video, Terry and Ray introduce the concept of franchisee validation and explain why it's genuinely different from anything else in the business world. Most franchisees are willing to share their experience because someone did it for them. Learning how to use this access effectively is what separates a good investigation from a great one.