When asking Franchise Questions, be careful not to call the Baby Ugly
There are many different ways to approach a business looking to franchise. Getting to know the way they built their business and the journey is important. Asking the right questions and showing a genuine interest will get you far!
Understand the Franchise Owner Journey
Starting a business is like having a child, like birthing a baby – a business. So if you are engaging with a franchise company chances are they sit the birth event stage for quite a while. They have watched the franchise business grow from infant to toddler to teenage stage.
In addition – many franchise owners have also invested a lot of time and money, which many people are sensitive to. So when asking the questions about their franchise business it is important that interviewers are respectful and cognisant of the sensitivity around their business and journey.
Photo by Victoria Borodinova: https://www.pexels.com/photo/baby-on-fur-rug-1648375/
During the Franchise questions and discovery process frame your questions in a discovery respectful way:
- How did you come about…
- In your experience what was ….
- Where do you feel …
- How did you know…
And lastly, always thank them for their time and energy. Having gratitude and respect in this and any business goes a long way. To learn more about owning and operating or investing in a Franchise, book a call with us and we will be happy to answer any questions.