Testimonials

What our candidates have to say.

Over 70 verified testimonials ... and those are just the ones we collected. Across every background, every outcome, and every stage of life ... the same three things keep showing up. No pressure. Felt guided. Made the right decision.

72

5-Star Reviews

287

Happy Candidates

438

Cups of Coffee

372

Virtual High-Fives

Mark Mazur
The most important thing anyone can do who is going through this process of discovery, of resetting their life, of trying to start their own business, is to work with Terry Coker. I absolutely recommend Terry Coker.
Mark Mazur
Timothy Morella
Throughout my career, I have had the privilege of working with (unfortunately, very few) people who transcend not only their profession, but beyond. Ray is one of those people.
Timothy Morella
Lisa Mininni
I’ve referred people/clients to Terry who are thinking of starting a franchise business. Terry has demonstrated a high degree of professionalism and displays an incredible sense of follow up.
Lisa Mininni
Eric Voegtle, MBA, AAI
Ray was excellent to work with guiding me through the franchise process. I would definitely recommend Ray to anyone exploring a franchise!
Eric Voegtle, MBA, AAI
Rob Goggins
I worked with Terry for several years at Service Brands International. Terry was exceptionally hard-working, passionate about franchise sales, a consummate networker and skilled at moving qualified prospective franchisees through a defined due diligence process.
Rob Goggins
Hank Eng, CISSP, CISA, CISM
I’ve been working with Ray for over a year now. With no pressure at all, he’s been sending great franchise options my way – tailored to my needs. I haven’t pulled the trigger on anything yet but the experience has been great. Ray knows the franchise business!
Hank Eng, CISSP, CISA, CISM
Eli Robinson
I’ve had the pleasure of working with Terry on a new project for the franchise industry that’s bound to make it easier for new franchisees to find their right concept. As we’ve embarked on this partnership, Terry has been a perfect example of the type of person you want on your side.
Eli Robinson
Daniel Williams
Ray was referred to me five years ago. I didn’t dive into business ownership immediately but he didn’t pressure me at all. His guidance and experiences helped me every step of the way to discuss my thoughts and concerns. I am lucky to call Ray a mentor.
Daniel Williams
Joel Ungar
When I realized it was time for an encore career, I called Terry. Best call I could have made. Terry took the time to interview me and ask me incredibly thoughtful questions about what I was looking for. When he presented a business idea to me, it just felt right from the start.
Joel Ungar
Earl Evens
Ray is an outstanding business consultant. Ray helped me evaluate franchise opportunities. His work was well organized, timely and thoughtful. Ray is an excellent communicator with a wealth of experience. I would not hesitate to recommend Ray to others that are considering franchise opportunities. Thank you, Ray.
Earl Evens
Mike Dieppa
Ray Fanning took the time to really understand my business and personal characteristics and did a tremendous job marshaling me through the franchise process. His ability to match me with exactly the right franchises in the right industries more than met my expectations. I would recommend his services and his assistance to anyone looking to explore entrepreneurial franchise endeavors!
Mike Dieppa
Cory Smith
After owning businesses in the past, and then returning to corporate America during an economic slowdown, I knew when the market was stable I would want to own a business again. My wife and I looked at several options and when we came to franchising and connected with Ray we knew we not only made the right choice, but we made a life-long friend as well.
Cory Smith
Anita Ortega
Ray is the ultimate professional. He’s personable with a wealth of experience and knowledge in the franchise industry. He identifies franchises that fit the lifestyle and needs of his clients. As a new franchisee, he “held my hand throughout the entire process.’ He demonstrated his sincerity, attentiveness and always provided an array of solutions to any problem. If you are in search of a franchise, consider Ray Fanning.
Anita Ortega
Barry Carpe
In the past year, Ray has been a great resource for me while I was researching and purchasing a franchise. As I explored what I wanted to do with my life going forward, he took the time to learn about me and ask good, thoughtful questions that allowed him to explore my strengths and values against potential matches for franchise ownership. He was patient while we worked through a few dead ends and continued to stay in close touch as we narrowed down the possibilities. Due to Ray’s assistance, I closed on a franchise in late 2018 and am having a great time learning and growing. His continued concern with how things are going and his willingness to support me through publicity and advice are so appreciated. I’m happy to recommend Ray and thank him for what’s his done for my career.
Barry Carpe
Doug Smith
Ray is a true professional with a track record of success in the franchise community. His genuine care and concern makes him a pleasure to work with.
Doug Smith
Robert Gilmore
Ray is well versed in the franchising space and thus a great asset to any franchising endeavor.
Robert Gilmore
Nancy Lanard
Ray is an excellent franchise broker who I highly recommend for anyone looking to invest in a franchise. The process that he takes his candidates through is thorough and detailed.
Nancy Lanard
Steve Marcus
Ray is one of the elite players in the industry. To achieve this it takes a unique command of consulting capability blended with knowing the franchise industry from the inside-out. At the end of the day he enables people who have the confidence that it takes to make a timely important decision and be successful owning a franchise.
Steve Marcus
Alexander Day
Ray did exactly what he said he would do, which is match my profile to a franchise opportunity in my area. It was a great match and I’m very happy. Ray is definitely a franchise professional who knows his craft. Thanks!
Alexander Day
Adam Helfman
Franchises! If you even think about a franchise than it is imperative that you speak with Ray!. I have owned 2 franchises in the past. Ray helped me with his Informed Decision Process. Clearly, if your thinking about a franchise or anything related to franchises than you must speak with Ray Fanning. You owe it to yourself!
Adam Helfman
Joan Mele-McCarthy, D.A., CCCSLP, ASHA Fellow
It was such a pleasure working with Ray on The Summit School’s Board of Directors. As Executive Director of this non-profit independent school for bright students with learning differences, it is important for me to have volunteer board members who bring business acumen and deep, creative thinking and problem solving skills to the enterprise. These talents help me, as a school leader and visionary, make decisions that are sound yet innovative to continue our trajectory of excellence in education. Ray was that board member. He was a generative thinker and change agent, and a business planner. He knew when to support my ideas and when to question them. His questions were thought-provoking and often brought a new perspective to the conversation which positively influenced the decision-making process. He is a team player and always respectful of the opinions and ideas brought forward by me and fellow board members. He was willing to engage in difficult conversations in a balanced way that resulted in consensus building. His advice when difficult situations occurred was thoughtful and pragmatic. He has a great sense of humor and was always a sincere supporter of our work, our successes, and our aspirations for growth and transformation to fulfill the needs of the 21st century learner. I learned from Ray, laughed with him, and thoroughly enjoyed working with him during his tenure on Summit’s board.
Joan Mele-McCarthy, D.A., CCCSLP, ASHA Fellow
Brian Borsa
Ray was extremely helpful to me while I was searching for a business. He is very knowledgeable and professional. Ray listens and tries to understand what you are looking for and is exceptional at what he does. I would recommend Ray to anyone and trust that he will work hard for you.
Brian Borsa
Jeff Bevis CFE
Ray exemplifies the best in franchising. He is sound and strategic in his analysis and extremely effective in helping aspiring entrepreneurs to find just the right franchise partner. When you work with Ray you are working with the best!
Jeff Bevis CFE
Gwen Bauer
Thanks to Ray, Derrick and I found a direct mail franchise to invest in, UMS for Central Chicago. Ray was dedicated to helping us choose a business that fit our lifestyle, budget, and our skill sets. I would recommend Ray, he has a wealth of knowledge and experience to share with interested entrepreneurs.
Gwen Bauer
Mike Desiderio
Ray is an outstanding consultant in that he listens well and makes sound, experience-based recommendations that meet your specific need. I would work with Ray again, without hesitation.
Mike Desiderio
D. Bruce Brown
Ray is the quintessential franchise professional. He has achieved success at every level and brings unparalleled energy to every activity. His dedication to his craft is exceeding only by his dedication as a family man.
D. Bruce Brown
Bill Freitag
I worked with Ray about a year ago as a client interested in exploring franchise opportunities. Ray was respectful, honest, and respected my questions and gave excellent advise in how to find the information I sought.
Bill Freitag
John F.
It has been a pleasure working with and getting to know Ray. He has been very professional in his business approach. Ray took the time to get to know me and assessed my strengths and preferences, to help guide me towards the best professional opportunities. It was an insightful exercise and provided a valuable picture of my inclinations and helped to direct me in my career choices. It has been a pleasure working with Ray and I would recommend him to anyone. Ray takes a genuine interest in his clients and is focused on helping others.
John F.
Mark Potocki
Ray is a franchise professional. He has the unique experience of working as both a franchisor and franchisee. Ray is a person of integrity, a great family man and a person that I have used as both a resource and mentor in my franchise development maturity.
Mark Potocki
Cyrus Safavian
Ray is by far the most professional and resourceful consultant I’ve worked with. Ray is a definite authority in the franchise industry. I would strongly recommend his services to anyone investigating a franchise opportunity, knowing they would receive the most professional service available.
Cyrus Safavian
Ravi Misquitta
Ray has an incredible ability to connect with people as he takes the time to genuinely understand what drives their entrepreneurial spirit. He has a sincere desire to help find the right business fit for his clients without being over the top. I highly value his thoughts and I look forward to collaborating with Ray again.
Ravi Misquitta
Peter Deschamps,CFP®,RICP®
Ray was a great help to me during the time I was researching franchise business opportunities. Ray has a great depth of knowledge about franchises and small business ownership, and demonstrates that he really cares about the people he works with. I know throughout the process that Ray had my best interests at heart, and I am grateful for his guidance.
Peter Deschamps,CFP®,RICP®
Donald David
I have worked with Ray for some time researching franchises and identifying what is best for my specific situation, including changes in family needs, lifestyle changes, skill-set and financial situation. I would highly recommend him to anyone looking to invest in a franchise. Ray has a refined process, built on “know how” and experience.
Donald David
Dan Fields
Ray is a dynamic professional, that clearly understands how to drive and influence positive relationships. He is one of those rare pros that understands how to drive real solutions that change people’s lives for the better. He understands human nature and how to guide people in the right direction. It has been a real pleasure working with Ray and I look forward to working with Ray in the future.
Dan Fields
C’Anne Faumere
Working with Ray was such a positive experience for us. We knew immediately from our first conversation that Ray wanted the best for us. He put in so much effort to get to know our strengths and our interests thereby giving us great franchise options to look into. He personally guided us through a very daunting process to a perfect business choice for us. Ray continues to support us by providing tons of information to make getting going a total success. I would say that after our experience I consider Ray a personal friend as well as a coach. Ray Fanning should be your only choice if you are looking for a franchise coach.
C’Anne Faumere
Peter Barkman
Ray Fanning does an outstanding job of matching great people with great opportunities. He takes the time to know and understand franchise business models intimately. In addition, he asks the right questions of his clients to arrive at the right opportunity for them. Lastly, it has been my experience that people who are serious about business ownership truly respect Ray’s honest and direct approach.
Peter Barkman
Alex Roberts, CFE
Ray is one of the premier franchise consultants in the country. He has consistently found top quality franchise candidates and matched them with top quality franchise systems. He has personal experience in franchising that gives him tremendous credibility. He has the work ethic, relationships and personality that make him enjoyable to work with. If you or anyone you know is interested in a franchise opportunity, Ray will take great care of them.
Alex Roberts, CFE
Douglas Story
Making the process easy and to the point!” I’ve worked with a lot of business partners and customers over the years but I must say that Ray is one of the best. He is helpful, supportive and intelligent in the way he works with you and the team on issues that can be complex or confusing. He simplifies issues to make them easier to understand and then moves the program forward. On top of this, he is just a great guy to talk with and work with.
Douglas Story
Stacey Petrich
I really enjoyed getting to know Ray, and I could tell right off that he was in this business for his client and not just for himself. The process that we went through together really taught me quite a bit about myself and what path I needed to take next. Though our conversations were centered around franchises, Ray was most interested in me and what best suited me at this point in my life. Ray is in this business for the right reasons, and I am happy to recommend him.
Stacey Petrich
Ronald Brien
I worked with Ray Fanning as I considered the next step in my career. I found Ray to be a consummate professional and consistent resource who considered not only my professional but also my personal and life decisions. I still plan on working with Ray and I recommend Ray without hesitation for people who prefer a hands-on coach who can guide them through their investment and franchise decisions.
Ronald Brien
John Horner
Ray is a great person! He really gets to know you and what franchises would be a best fit for you to enjoy and be successful! Over the time I’ve gotten to know Ray, he has provided me with not only franchise options but also key information related to picking out a winning company. Ray was recommended to me by a friend that had purchased his business working with Ray. Ray knows his stuff and is a straight forward great person to work with!
John Horner
I’ve known Terry for several years through various franchise industry affiliations. Terry is one of the most personable, professional and knowledgeable franchise executives I know. My candidates are always treated with a high level of respect and honesty when working with Terry. He is adept at educating them on the business and financial models of the franchise opportunities, allowing them to eventually make a very well informed business decision. I would recommend that anyone considering business ownership take the time to speak with Terry and to take advantage of his vast knowledge and resources.
Tamyra Wallace
Ray was very helpful in finding a business that worked for me. I highly recommend him and his services.
Todd Magill
Terry Coker wasn’t the first person I talked to when I was looking to invest in a franchise, but he was the last.
Doug P.
This is a guy you want to work with. Smart, honest, reputable, experienced. Hire him.
Joe Mathews
I could never have done this as well by myself, at least not this fast and effectively. There are too many data points to sift through, so my advice to anyone considering a franchise is to work with Terry Coker.
G.M
Ray is the best kind of leader. He has a great caring personality, integrity and a strong vision. He gives you the tools to achieve your goals and celebrates your achievements with you!
Mason Copeland
Terry was one of the first development team members I hired at Service Brands International. Terry is highly skilled in the art of coaching prospective business owners through the process of making a business investment decision.
Jim Evers
When it comes to Franchise Brokers, Ray is the real deal. Throughout the time I worked with him as a Development Director at Office Evolution, he consistently demonstrated a keen ability to customize the process for each candidate to ensure they ultimately made the best decision for themselves. In addition, the individuals we worked with were appropriately vetted and fully prepared for all aspects of their exploration. In addition, Ray has great follow up and communication skills, treating everyone as a respected partner throughout the process… it’s a pleasure to work with somebody as professional as him.
Eileen Proctor
Terry prepared me for everything through the entire process. He has given me the benefit of his experience, his knowledge, what he learned working with prior clients who have bought this franchise. He prepared me every step of the way. I have already recommended Terry to friends who want to explore franchising.
Donna M.
Ray Fanning is a highly educated and informed resource on franchise opportunities. He spends the time to help formulate excellent opportunities by understanding and questioning one’s interests and objectives. Ray has shown a high-level of professionalism, patience, and awareness for his clients.
Melvin Wong
I worked with Terry in 2006 and 2007 while considering purchasing a franchise. I was impressed with Terry’s professionalism. He was always punctual with our appointments and often stayed late to accommodate my schedule. He was well prepared for every meeting which inspired me to come to the meeting prepared as well.
Faith Welch
I worked with Ray for several months regarding my franchise search. Ray did a fantastic job of walking me through the process in a natural, systematic approach. Ray’s enjoyable to work with and truly cares about you and your best interests!
Tony Jones, PMP
Ray has a sincere desire to help find the right fit for his clients. An excellent working experience. Knowledgeable and patient, he stays on the project without being over the top.
Steve Goldsmith
I have had the opportunity to work with Ray for over 8 years. We have both worked together in assisting clients realize their dreams of business ownership. ( Franchising ). Ray has the dedication, integrity, and the professionalism that is imperative in this line of work.
Bob Johnston
If you would like to start a dream of opening your own business, look no further. Ray is the one you NEED to talk to. He will find out what your interests are and your background to get a feel of what may be the right choice for you. There are some options that you would have never even thought of, till Ray brought them up. He will describe how the entire process will go and get updates from you along the way to see how things are going and also point you in the right direction. He will answer any questions you have and stay on the line with you till you are satisfied. I felt very comfortable speaking with him and find him very knowledgeable about business and franchising in general. Now my dreams have come true, thanks to Ray!
Anthony Elias
I would like to recommend Ray for anybody interested in exploring the franchise world. Ray was able to guide us through the whole process, from brainstorming what would be interesting, taking the compatibility test to finally exploring the final franchise candidates.
Philippe Tsoukias
I cannot recommend Ray highly enough as an advisor and career coach. He is more knowledgeable about franchising than anyone you will find. But his main interest is in you. If you are at a critical decision point in your career, I recommend talking to Ray. His expert advice will be of tremendous value and he is a terrific person to boot!
Jon W. Stewart
It was a pleasure to work with Mr. Fanning. He provides a top notch personalized service and is always patient and accessible to answer any questions throughout the process. I look forward to the opportunity to collaborate with him in the near future.
Trae Gafford
It was a pleasure working with Ray. He took time to assess my strengths and introduced me to several great franchises that would have been a good fit for me. He genuinely likes assisting people find their right fit. I would recommend working with Ray to anyone. And should I choose to open a franchise at any point going forward my first phone call will be to Ray.
Brad Smith
I first met Ray in Washington, DC while on business. A few years later when I was ready to look and I checked in with Ray. I did so because he’s a good guy who knows the world of franchising very well and doesn’t pressure you. I eventually did settle on a business opportunity and Ray helped guide me through the process. I would recommend him to anyone interested in exploring the world of franchising.
Douglas Dickstein
Ray is very persistent in his belief regarding his knowledge and business sense. I was looking at a home care franchise and he persisted in having me contact Executive Care in NJ. After meeting with them I was convinced they were the company to go with. If not for Ray’s insight I would have gone with another company and who knows what would have happened.
Robert Rifkin
Ray was one of my early mentors. I was a newbie and he agreed to lend a hand. Actually he was willing to lend both hands, and an arm and a leg, too! Ray made time for me then and he always makes time for his candidates. Ray has a way of combining practical business advice with some good old-fashioned humor so it all makes sense! Ray is honest, genuine and the person everyone would want to say hello to at a class reunion. He forms lasting relationships and isn’t that what you want when you’re considering business ownership?! Two thumbs up.
Diane Pleuss, The ‘Franchise Fitter’
If you are interested in opening a franchise but don’t know where to start – start with Ray Fanning. My wife and I worked closely with Ray for several months evaluating different franchise opportunities. We started the process with little knowledge of how franchises work, scared of “the fine print” and unforeseen start-up costs, and had no clear idea of where to start. Ray spent significant time helping us understand the franchise model, how to evaluate different opportunities, how and where to start and what to expect all along the way. I highly value and trust Ray’s opinions and greatly look forward to to working with him again
Chris Reinmiller
Read these recommendations ! They tell a great story. I have known Ray for over 12 years and have always been impressed with his knowledge; transparency and honesty. Ray will work for your business. He will educate and inform you so you can feel confident you have made the right decision . He is great at a consultative sale- realizing that he is a trusted advisor upon which you can rely. He is objective; patient and thorough. I would not go anywhere else when considering a franchise. He is a consummate professional and will become a friend !
Nick Costas

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