Before you talk to a single franchise ... you need to watch this.

The Franchise Owner Roadmap

22 insider videos. Built for corporate professionals who want to make a smart decision ... not a fast one. Learn exactly how to evaluate franchise ownership from advisors with 50+ years of combined experience, so you can move forward with clarity and confidence.

 

What's Inside the Roadmap

Four series. One complete framework for making the most important business decision of your life ... the right way.

HYBB = WEb Banners (horizontal) (43)

How To Hire ... Your Best Boss

In this series, you'll learn the ABCs of what it takes to become a franchise owner.

  • Franchise Owners are Business Builders…Are You ?
  • How To Make A Great 1st Impression With A Franchisor
  • What Do You Really Want From Business Ownership?
  • Let's Talk About Your Franchise Ownership Strategy
  • Do You Have A Vision For Live, Work and Play?
HYBB = WEb Banners (horizontal) (44)

What Is The Right Franchise Opportunity ... For You

In this series, you'll learn how to make an informed decision in your franchise exploration.

  • 4000 Franchises To Choose From...Where Do You Start?
  • 3 Layers Of Possibilities In Franchise Ownership
  • How We Match Opportunities To Your Strategy
  • Characteristics Of The Right Business For You
  • Should You Use Google To Research Franchises?
  • The Do's And Don'ts Of Your 1st Call With A Franchise Salesperson
HYBB = WEb Banners (horizontal) (45)

Talking To Franchisees ... The Secret Sauce

In this series, you'll learn the Franchise Insider secrets to ensure you ask the right questions.

  • A Unique Form Of Due Diligence
  • Questions To Ask Franchisees To Find Out The Truth
  • Don't Call The Franchisee Next Door...YET
  • First: Target The Best Franchisees
  • Second: Target The New Franchisees
  • Third: Target Franchisees Like You
HYBB = WEb Banners (horizontal) (46)

Can You Afford To Become A Small Business Owner?

In this series, you'll learn the creative ways that you can fund your franchise investment.

  • What Do Franchises Cost?
  • The Four Quadrants Of Franchising
  • Understanding Your "Total Project Cost"
  • Finding Funds To Start A Business
  • How Do People Fund Franchises?

Meet The Franchise Insiders
Ray & Terry

Since 1994 we have coached, guided and mentored thousands of people who want to understand, explore and investigate franchise ownership.

By the way… Our services are always free!.
HYBB = WEb Banners (horizontal) (1)

Case Studies

Real professionals. Real decisions. Real outcomes.
Daniel Atkins
From “Too Many Options” to Confident Ownership ... Without Pressure

“I never felt like Terry was trying to sell me anything. I always felt like he was on my side ... and that made all the difference.” - Daniel Atkins
Grant & Mary Broussard

From “Pipe Dream Franchises” to a Proven, Family-Aligned Ownership Model

"Ray told me the tough truth ... and it saved us from the wrong franchise." - Grant & Mary Broussard

Chuck Holmes
From Corporate Tech Leader to Cybersecurity Franchise Owner

"For the first time in a long time, I feel like I'm building something for myself." - Chuck Holmes
Bryan Crosby
From Corporate Executive Transition to Scalable Franchise Ownership

"My ultimate goal was to figure out how we take ourselves to a different level financially." - Bryan Crosby
Brent & Leslie Hadley
From Career Uncertainty to Purpose-Driven Franchise Ownership

"This wasn't just about buying a business ... it was about choosing a future we could build together." - Brent & Leslie Hadley
Tyler & Ginna Van Zandt
From “Not Interested” to Owning 5 Territories in Raleigh-Durham

"We always felt like Ray wanted the best outcome for our family and future." - Tyler & Ginna Van Zandt
Karen Moore
She Explored Franchise Ownership … and Decided Not to Buy

"The process really works, and the goal isn't to push you into buying a franchise...it's to help you make a thoughtful, informed decision." - Karen Moore

What Our Candidates Have To Say ...

Over 70 verified testimonials ... and those are just the ones we collected. Across every background, every outcome, and every stage of life ... the same three things keep showing up. No pressure. Felt guided. Made the right decision.
Mark-Mazur-headshot
The most important thing anyone can do who is going through this process of discovery, of resetting their life, of trying to start their own business, is to work with Terry Coker. I absolutely recommend Terry Coker.
Mark Mazur
★★★★★
Anita Ortega
Ray is the ultimate professional. He’s personable with a wealth of experience and knowledge in the franchise industry. He identifies franchises that fit the lifestyle and needs of his clients. As a new franchisee, he “held my hand throughout the entire process.’ He demonstrated his sincerity, attentiveness and always provided an array of solutions to any problem. If you are in search of a franchise, consider Ray Fanning.
Anita Ortega
★★★★★
Joel Ungar
When I realized it was time for an encore career, I called Terry. Best call I could have made. Terry took the time to interview me and ask me incredibly thoughtful questions about what I was looking for. When he presented a business idea to me, it just felt right from the start.
Joel Ungar
★★★★★
Cory Smith
After owning businesses in the past, and then returning to corporate America during an economic slowdown, I knew when the market was stable I would want to own a business again. My wife and I looked at several options and when we came to franchising and connected with Ray we knew we not only made the right choice, but we made a life-long friend as well.
Cory Smith
★★★★★
Lisa Mininni
I’ve referred people/clients to Terry who are thinking of starting a franchise business. Terry has demonstrated a high degree of professionalism and displays an incredible sense of follow up.
Lisa Mininni
★★★★★
Gwen Bauer
Thanks to Ray, Derrick and I found a direct mail franchise to invest in, UMS for Central Chicago. Ray was dedicated to helping us choose a business that fit our lifestyle, budget, and our skill sets. I would recommend Ray, he has a wealth of knowledge and experience to share with interested entrepreneurs.
Gwen Bauer
★★★★★