3.5 - Second: Target The New Franchisees 

The Franchise Owner Roadmap

After the top performers, the next people to call are the newest franchisees, those three to nine months into the system. They've just been through training and onboarding, and it's fresh. They can give you the clearest picture of what the startup experience is actually like. Terry and Ray explain why long-tenured franchisees, while valuable, often can't give you the same level of detail about early support and training, especially in a system that's evolved significantly over the years.