3.3 - Don’t Call the Franchisee Next Door…YET
The Franchise Owner Roadmap
It's completely natural to want to call the franchisee closest to you to find out if this concept works in your market. But in this video, Terry and Ray make a strong case for why that's a mistake, at least early in the process. If there's a nearby territory still available, calling that franchisee too early could tip off a potential competitor. This has happened. It isn't hypothetical. There is a right time to make that call, just not at the start. They explain exactly when and how to do it so you keep your options open.
