3.2 - Questions To Ask Franchisees To Find Out The Truth 

The Franchise Owner Roadmap

Knowing you can call franchisees is one thing. Knowing what to ask is another. In this video, Terry and Ray walk through how to open a franchisee conversation (start with their background, not the money question) and what kinds of questions lead to real insight. They also address the question everyone wants to ask first, "How much money do you make?", and why leading with it almost always backfires. Terry and Ray have developed a full question guide for candidates going through this process, and this video gives you the strategic thinking behind it.