2.5 - Should You Use Google To Research Franchises? 

The Franchise Owner Roadmap

Earlier in the series, Terry and Ray said don't start with Google. This video clarifies when it is the right time. Once they've identified strategic matches for you, going online to research those specific brands is not only appropriate, it's expected. But there's a caveat: what you'll find online is the customer perspective, not the franchisee perspective. You'll learn about the brand, the product, and the customer experience. What you won't learn is what it actually takes to run that business, and for that, you have to engage directly with the franchise company.