2.4 - Characteristics of the Right Business for You 

The Franchise Owner Roadmap

This video goes deeper into the matching conversation, specifically what Terry and Ray are trying to understand when they ask about business characteristics. Beyond your skills, they're also looking at your aptitudes: capabilities you may have but haven't fully developed yet. The conversation covers employee preferences, geographic range, customer acquisition style, business model type, and more. When those characteristics are layered on top of the three ownership models, the right franchise options start to take shape.