Brent & Leslie Hadley

From Career Uncertainty to Purpose-Driven Franchise Ownership

“Terry didn’t tell us what to do … he gave us the structure, the tools, and the confidence to make the right decision for ourselves. By the time we moved forward, there were no unanswered questions, just clarity.”

 Brent & Leslie Hadley Franchise Success Story 

Who Brent & Leslie Were Before They Started

Life Transition + Uncertainty After Service

  • Brent and Leslie Hadley, based in West Haven, Utah
  • Just returned from two years of volunteer missionary service
  • Not yet at retirement age, but at a major life crossroads
  • Initially planning to re-enter the corporate workforce
  • Actively job-searching and networking on LinkedIn
  • Facing shrinking opportunities and increasing uncertainty

They weren’t excited about going back to separate corporate jobs after two years of working side-by-side in service.

The Tension / Inflection Point

“Do We Go Back… or Build Something Together?”

  • Corporate job leads began to dry up
  • Brent had prior entrepreneurial experience, but:
    • Capital constraints
    • Fear of risk
    • No clear path forward
  • Leslie had a stable healthcare career
  • Brent had experienced multiple corporate layoffs in IT

Growing realization:


“That paycheck isn’t as secure as it looks.”

Early Hesitation & Fears

“How Do We Know This Is Legit?”

  • Strong skepticism early on:
    • Fear of scams
    • Fear of making a wrong decision
    • Fear of capital requirements
  • Extensive independent research:
    • Watched HYBB videos
    • Compared multiple franchise advisory firms
    • Looked for red flags — found none
  • Biggest concern:
    • How to responsibly fund a franchise

The Informed Decision Process In Action

Structure Replaced Fear

  • Terry’s approach stood out as:
    • Methodical
    • Analytical
    • Calm and pressure-free
  • Clear step-by-step process:
    • Self-discovery
    • Financial clarity
    • Due diligence
    • Franchise matching
  • Tools helped them:
    • Understand themselves better
    • Identify strengths and blind spots
    • Eliminate options logically

Coaching Not Selling

The “Golf Caddy” Moment

  • Terry did not tell them what to do
  • He guided without leading
  • Brent’s analogy:
    • “He was like a golf caddy — we had to take the shots.”
  • No pressure, no urgency tactics
  • Clear expectation set early:


    “If we don’t find the right fit, we part ways as friends.”

This created trust — and confidence.

The Franchise Decision

Not the First Choice … The Right Choice

  • Reviewed an initial set of ~10 franchises
  • Their eventual franchise:
    • Was not their first choice
    • Emerged through due diligence
  • Selected a service-based franchise aligned with their values
  • Focus:
    • Supporting homeowners
    • Helping seniors remain in their homes
    • Being a “to-do list partner” for the community

Options They Didn’t Know Existed

  • Capital concerns had stopped Brent in the past
  • Terry introduced:
    • Funding strategies
    • Capital structures they hadn’t considered
  • Result:
    • Opportunity felt feasible
    • Risk felt understood

Decision felt intentional

From Employees To Owners

  • Reclaiming Control

    • Brent’s reflection after multiple layoffs:
      • Corporate security is an illusion
    • Ownership offered:
      • Control over schedule
      • Control over income
      • Control over future
    • New responsibility embraced:
      • Becoming employers
      • Creating the kind of workplace they would want to work in themselves

Brent Leslie Hadley Testimonial

 

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